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Search Engine Optimization Tips – On Page SEO and Off Page SEO

300px Seo blocks Search Engine Optimization Tips   On Page SEO and Off Page SEO
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Search Engine Optimization Tips – On Page SEO and Off Page SEO

What is the difference between on page seo and off page seo?

On page seo is pretty much just that, the factors on your page that make it friendly to the search engines.

  • When you are writing and seo friendly page follow these guidelines.
  • Here are a few other factors.
  1. You should have a site map (refer to the top left of this page)
  2. You will also find links (the same as the top of this page) in the bottom right corner (in the footer).
  3. contact form helps with on page seo
  4. Images in a post that are tagged with a proper “ALT” tag
  5. Refer to this page for more on page seo factors

Off page SEO factors are different and a little tougher to control.

  • a small overview of off page SEO
  1. Getting backlinks would be about 80% of off page SEO. Warning; do not just go to it and try to get as many backlinks as you can in a short time. You will make it look unnatural and get sandboxed by the search engines.
  2. Getting RSS subscribers – Please subscribe to my blog Do you think Google bought feedburner for no reason?
  3. Article marketing – get your articles out around the web. For a one off fee you can distribute your articles to over 600 article directories.
  4. Submit those same articles here for free. The software make it simpler and semi- automated.

On Page – Off Page SEO Techniques

SEO (Search Engine Optimization) is a very efficient online marketing means that provides better rankings for your website on major search engines. Therefore, you can increase the traffic on your website and eventually make it lucrative by making more sales through it.

The process of SEO basically has two sections, namely, “On page” & “Off-page”.

On page

“On page” SEO is one of the SEO practices that the webmasters should be aware of. It involves the usage of various elements like keywords, meta tags, content, etc… for promoting it on the internet. It possibly will take less than an hour to learn these techniques and implement them on a website. If one could implement appropriate “On page” optimization strategies on a website, the webpage can not only rank high on the search engines but also increase the overall visibility & readability of your website. This would also help a website to increase its overall CTR (Click-Through-Rate) ratio.

Few “On page” SEO strategies are

  • Always start with keyword selection, research and testing
  • Title tags
  • Meta tags
  • ALT tags
  • H1 tags
  • URL structure
  • Internal Linking
  • Content
  • Keyword density
  • Site maps
  • Usability
  • Track target keywords

Off-page“Off page” SEO refers to another SEO practice that is done “off the pages” of a website so as to maximize its performance in the search engines for targeted keywords. It is highly recommended that only professionals (not beginners) are made to perform this type of SEO techniques on a website so that the maximum benefit is retrieved from it. It is hardly possible to achieve high rankings for the keyword(s) if one doesn’t work a lot on the “Off page” optimization of his website.

Few “Off page” SEO strategies are

  • Press releases
  • Article distribution
  • Social bookmarking using websites like MySpace, Digg, Slashdot, etc…
  • Link campaigns, such as asking complementary businesses to provide links
  • Directory listings
  • Link building / exchange
  • Blogging
  • Forum posting

Chandramohan is a freelance writer and has written content for several web & print media projects.

Article Source: A_Chandramohan

 Search Engine Optimization Tips   On Page SEO and Off Page SEO

The Importance of Diversifying Your Link Building Strategies

Seo Tips – Learning Seo From the Beginning

150x99 Seo Tips – Learning Seo From the Beginning
Image by Getty Images via @daylife

Seo or Search Engine Optimization can take a while to learn and understand. Here are a few seo tips for Beginners that will help you.

SEO Tips – Top 5 Tips to SEO Beginners

Here are 5 SEO tips for SEO beginners to get ranked in search engines.

Do not purchase a new domain: Do not purchase a new domain unless you have to. Search engines do calculate the domain age and how long your website have been around. You can redirect your old domain to your new domain, but the best bet is to use the old domain. If you are starting your site from scratch and do not have an old domain, you have to lose certain traffic until your site gets indexed.

Optimize your site for audience: The most common mistake SEO beginners do is that they try to optimize the site to attract search engines. Most of the time, in an attempt to attract search engines, they forget to optimize the site in a way to attract visitors. Search engine companies are altering their algorithms and giving priority to pages that are user friendly.

Keyword Phrases: Research your keyword phrases extensively. Keyword selection is the base for an SEO campaign. Getting #1 in Google for unrelated keywords doesn’t profit you in anyway. Do not choose generic keywords like “computers”, “health” etc… Instead choose long tail keywords which are often called as buyer oriented keywords.

Sometimes it is difficult to find long tail keywords in few niches using any keyword tool. You need to think out-of-box that time. Research Yahoo answers and find out what people are searching for in your niche. Use Google suggest, Adwords to find out keywords.

Content: Do not copy the content from else where. Write your own content. Write unique and original content for your site. You can outsource this work to other writers. You can find quality writers in sites like Elance, Odesk etc… You will find writers who work for as low as $3 per 500 word article.

Link-worthy site: As you know, backlinks play a major role in search engine rankings. So keep this point in mind and make your site a ‘link worthy’ site.

a. Latest news/tips to the visitors.

b. High quality content.

c. Educate your visitors using videos.

d. Collect feedback from your visitors.

All the above helps your site to become a link worthy site.

Want to learn more?

Do you want to know how I do keyword research and drive 100+ traffic a day to my new sites? Click here.

Indu Priya is the owner of Theideashome, helps small business owners in marketing their products and services using unique traffic driving strategies, everlasting SEO, link building. She along with her team of members, solves business challenges of website owners by providing fresh ideas that can transform their business.

Article Source: Indu_Priya_K

Search Engine Optimization for Beginners – SEO 101

Search Engine Optimization Animation for Beginners (SEO 101) explains the basic theory behind search engines and ranking. It touches base on the importance of content, describes what backlinks are and gives examples of Social Media Sites.

Top Ten Mistakes of SEO Beginners

The whole concept of search engine optimization can get pretty tricky, especially in determining the things that will surely help your rankings instead of hurting them. If you want to get a highly targeted traffic to your site, you need to fully understand how SEO truly works.

These days, a lot of people use the internet to find information about the products that they want to buy. There are millions of searches done every day, so the higher your site ranks the bigger the chance that your site gets clicked, thus the more traffic you receive.

In order for a marketer to be a good search engine optimizer, he should first need to know the things that will spell the death of his business. There are a lot of pitfalls when it comes to search engine optimization, so read on and learn a few.

But first, it is important that you always keep this thing in mind – SEO does not have any short cuts. And if you do find any, they are likely not going to last long and you will eventually get slapped by Google and other search engines.

Perhaps the very first thing that you should never do when it comes to SEO is to be extravagant and flashy, or in other words, make an affluence showcase. Most beginners do this because they want to get instant results, when actually, the only secret in being a successful search engine optimizer is patience.

You need to be extremely patient in order to get good and long term results. If you want to put your site on the first page of the search results, you should be willing (and be prepared) to build links, create high quality and unique content, put content with proper timing and make sure that everything is in place.

And to put everything in order, you need to know the things that you should avoid doing in your SEO. To give you a clearer and a more concise idea of the things that you should avoid when it comes to SEO, here are the top ten mistakes that most SEO beginners do:

1. Having a title that has no relevance to the content on the page.
2. Using very lengthy titles.
3. Using generic page names or generic descriptions.
4. Using too many keywords.
5. Having weird capitalization’s of URLs.
6. Putting poorly written content with lots of spelling and grammatical errors.
7. Dumping large amounts of content on different topics without layout separation.
8. Duplicating or copying content from other websites.
9. Buying a thousand links just to get you the top spot (Google prefers natural link growth).
10. Constantly changing the names of the site’s pages or site navigation (this messes up your spot on the search engine).

What if you can’t get more website traffic? Here’s a “secret snowball traffic system” that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites.www.jasonnyback.com

Article Soure Jason_Nybackce:

 Seo Tips – Learning Seo From the Beginning

The Importance of Diversifying Your Link Building Strategies

SEOPressor Review —What’s New about This WordPress SEO Product?

WordPress is decidedly one of the biggest blogging platforms in the world today. Even though it is not a free platform, the professional manner of this platform is what makes it more popular. And that is the reason why a lot of online business entrepreneurs are using WordPress. As a consequence of that, several tools have been released in the market today by which people can enhance the prospects of their WordPress blogs, and SEOPressor is one such tool. Being a new entrant into this genre, we felt it apt to check out SEOPressor and find out if it is really worth all the talk that is going on about it. What we found out, after testing the product for both performance and efficiency, is that this is a product that’s well worth all the investment made in it. In any case, people are always looking out for the best possible search engine optimization for their business website, and the fact of the matter is that WordPress SEO cannot get any better than what SEOPressor can provide. If used correctly, SEOPressor won’t just bring a WordPress website to the top page of search engines but it will also bring it to the top of the top page with very little link building effort. Results can be expected to figure within the top 3 on the first page. Here we shall take a look at why SEOPressor  can achieve that. It’s a fact that this is one SEO tool that works in a very different way from other similar products. Let us tackle these differences one after the other.

Seopressor Review – The Analysis

SEOPressor depends on a factor known as the SEO Score for calculating the worthiness of a particular website. What it will do is it will take some parameters into account and decide whether a particular website will rank well on search engines or not. This score is a very unique aspect of SEOPressor and the best thing about it is that its results correspond exactly with what a superlative tool such as Google Analytics will show you.

Seopressor Review – The Suggestions

SEOPressor almost dissects your WordPress website and tells you things about it—innermost details that if you pay attention to could improve the prospects of your website to an amazing degree. It will tell you, for instance, if your keyword is placed in the right position or not, and what a better position would be. It will tell you about what kind of format you need to use for your titles—H1, H2 or H3—and it will tell you how the graphics on your website are influencing the prospects of your website. SEOPressor doesn’t just tell you about your mistakes, but it will also tell you the solutions and will offer to do them for you as well. This is one software application that allows you to sit back and relax as it continuously keeps monitoring your website and tells you exactly what you need to do in order to bring up the ranking of your website.

Seopressor Review – The Newness Factor

This is one thing to consider. The product is quite new, and even WordPress is continuously changing, which makes it definitely a good thing to be new. For instance, SEOPressor is already compatible with the new WordPress 3.0, something that most other WordPress search engine optimization tools on the Internet are still trying to come to grips with.

Seopressor Review – The Convenience

This is what made this tool a big hit in its initial days. Even now, after several modifications, the plug-in remains just as easy as it was earlier. There’s nothing you need to install; it is just a simple download that you have to do. Despite the program itself being very complex, you don’t need to be a technical whiz to figure it out. The developers have tried to keep their program as much self-driving as possible. Seopressor Review – The Secret Algorithm Since its release, people have wondered about how the results of SEOPressor can match so perfectly with the results of Google Analytics. Only recently was it announced that SEOPressor uses a secret algorithm that works in the very manner that the Google search engine works to rank its websites. Using this particular algorithm, it is almost a no-brainer for SEOPressor to understand what it actually takes for a website to shoot right up the rung on the Google search pile. This is the one thing that has made SEOPressor so famous. Seopressor Review – The Developer’s ReputationSEOPressor has been designed and developed by Daniel Tan, who is one of the greatest search engine optimization gurus in the world today. He has developed successful programs in the past such as the Backlinks Syndication System, the Rank Mover, the Ultimate RSS Joiner and the Press Release Cash Cow. All of these have been quite commended in the online world, which is the same thing that is happening with SEOPressor currently.

Check out this Seopressor video to see how this plugin can help you optimize your worpress pages.

468x60S2 SEOPressor Review —What’s New about This WordPress SEO Product?

SEOPressor Review —What’s New about This WordPress SEO Product?

The Importance of Diversifying Your Link Building Strategies

Link Building For Beginners

In fact, link building is quite important aspect of the successful marketing of the website. Due to its basic definition, it is the process of sharing links and getting your links into others’ websites so that you could generate more web traffic to your website. As well it refers to building your own website’s links so that you could offer the proper information and resources to the visitors of your website. But, link building could get a whole lot more complicated than that definition. Below there are some tips that will help you to understand link building better.

First of all, you have to be aware of the importance of links as well as have at least basic information to link building for newcomers. For example a link from google news would be a top link for your website Eventually someone putting a link to your website of theirs is like then voting for you. At its turn, it shows the search engines that they find your link useful, which will obtain higher ranking. You have to understand that the more links you have, the higher your ranking will be. But, having millions of links out there on all types of random websites is not productive in link building. But it is much better to only include links on the websites that have few basic elements that are vital for the best link building:

- If a website is not reliable, then their links will only mean less compared to the link on a popular and credible website.

- For example, if you are linking to a website concerning life insurance, then it is not a great idea to put your links on a gardening website. In fact, it looks as unethical link building to the search engines.

- You have to remember that the words that you use in correlation with your link could break or make its value.

- As well the place whether your link is put on a page is able to say a lot. It is better to place a link on the top of the page with as few competing links as possible.

It comes as no surprise that SEO is a kind of business activities. These days the online network is not only a source of knowledge and entertainment, but also a place where business is made.

This, in its turn, caused appearance of various commercial and free of charge tools (like seo link vine) for building links. The opportunities given to us by the Internet are great, we shouldn’t lose them. There are so many ways to build backlinks and as many tools. But don’t hurry up to apply the first tool you come across – read reviews. For instance having looked through this seo link vine review you will get understanding what the tool is. Moreover, I would advise to search the Internet for link vine review to find feedback of other users. Also visit social networks and blogs, look through topics and blogs which are relevant to yours, and write posts there with your links. Go to the niche forums and join the online discussions, and put links to your site from there. All this will help you to create a number of links.

 Link Building For Beginners

Link Building For Beginners

Link Building For Beginners

The Importance of Diversifying Your Link Building Strategies

How To Use Google To Find Your SEO Backlinks

There are many ways to use google to find SEO backlinks.

We will cover a few of them here as well as a resource to get more for free of course

For the strongest backlink you can get, Get a backlink straight from Google

How To Use Google To Find Your SEO Backlinks

Anyone can tell you that backlinks are no doubt the disputed heavy weight champion of the SEO world. However, not everyone can tell you how and where to get quality backlinks. What if there's a way to have Google tell you where to get backlinks? Well, good news there is a way, and I'm going to show you!

But first, for those who are just starting out, lets describe what a backlink is.

In the most simplest term, a backlink is nothing more then one site linking to your site. Now that one site can be anything from articles, press releases, videos, blogs, forums, social bookmark sites, paid links, free link exchange…etc. Anything that has a link pointing to your site that you want to rank on Google is considered a backlink.

Now, having said that, I want to express the difference between spamming backlinks verses quality backlinks. Google has become pretty dang smart over the years in determining what they deem as an authority site to show up on their rankings to best match the search terms that were typed in the Google search bar.

There will always be opinions on this matter because SEO is not a proven science. It changes continually. However, backlinks are still the driving force behind what shows up in the search results. Think of a backlink as a vote for your site. If I link to your site from my site, it's basically saying "Hey, I agree with your site, it's relevant to my topic and adds value". In the big picture, the one with the most votes wins.

Long gone are the days of link spamming. Google's algorithm has developed considerable in the last 5 years. Google continually strives to deliver the best search results to the end user and because of this, Google's filters are always changing to provide the top qualified sites that relates to the search topic. For example, if I typed in the keyword "dog grooming" into Google, I would expect to find a site about "dog grooming". Right?

Now let's say there are two websites competing for the top search results position. Website "A" has 50 backlinks from other sites that are related to "dog grooming" and website "B" has 50 backlinks from completely unrelated websites like "muscle cars" or "house cleaning products" who do you think will win? Google is able to figure that out. And of course website "A" will appear more as an authority site then website "B" thus obtaining that top search position.

So how does this all play into our scheme of finding backlinks? Well aside from the self generated content that of course will be related to our topic of choice. I like to use Google to show me where I can find related sites I can get a quality related backlink from.

There are two different types of backlinks:

1) Do Follow – Basically allows the link to pass a vote to your site.

2) No Follow – Basically does not allow the link to pass a vote for your site

Both have their importance in SEO, but for this topic we are going to go after the Do Follow Links without getting to complicated. I highly recommend you use a Firefox plugin that will tell you which links are Do Follows or No Follows. There's many plugins out there, but I like to use Quirk Search Status. It will highlight all No Follow links red, so at a quick glance I will immediately know if a site is worth putting my backlink on it or not.

OK Now you have your plug in and your ready to have Google do the work for you!

Here are some good places for back links.

Blog Comments:

There are blogs that allow users to comment on their posts using a widget called "Keyword Luv" What that allows the commenter to do, is put there name and their anchor text on the comment form. So the result is a backlink with your keyword to your site.

So how does one find these blogs?

Type the following line in the Google search bar (yes use the "quotes" too):

"YourName@YourKeyword in the name field to take advantage"+"Your Keyword"

Do not change "YourName@YourKeyword", but you do need to replace the second "Your Keyword" with a keyword related to your site. So back to our Dog Grooming site we would type:

"YourName@YourKeyword in the name field to take advantage"+"dog grooming"

Google will find all the sites that allow you to comment using keyword backlinks. Click on each result and look for the sites that don't have red highlighed links (from our cool Firefox plug in) in the comment section and provide an intelligent comment to one of their posts. It may take a little time to find them, but when you do, bookmark those sites so you can use them later.

Forum Commenting:

Another great place to get backlinks is forum comments. Most forums allow you to have a signature file with your link in it. Your signature file is connected to your comments. So every time you comment, you get a backlink. Not only do you get a backlink on forums, but if you comment with added value, people will start to trust you and naturally check out what your doing (free traffic…).

Type this in Google with the "quotes"

inurl:forums"Your Keyword"

What this is asking Google is, show me all the forums related to "Your Keyword". This will bring up all forum sites in the search results.

For our Dog Grooming site we would type:

inurl:forums"dog grooming"

Look through the forum comments to make sure the signature links are not highlighted in red.

Finding.edu and.gov websites

Getting backlinks from Educational and Government site is not easy to do. Google seems to put more weight on these types of backlinks. So if that's the case, then lets get some juicy backlinks!

Type this into Google with "quotes"

site:.edu "post a comment"+"Your Keyword"

This is telling Google to go out and find me a Educational site that I can comment on that's related to my keyword.

site:.gov "post a comment"+"Your Keyword"

This is telling Google to go out and find me a Government site that I can comment on that's related to my keyword.

Getting an Endless Supply Of .EDU .ORG And .GOV High PR Backlinks For Free

Make sure you replace "Your Keyword" with your actual keyword your ranking for

I encourage you to add these powerful backlinking techniques to obtain more quality related backlinks to your normal SEO campaigns.

Chris Rutz is a professional internet marker who has helped many people earn income from home using free marketing techniques. Chris has mastered the art of SEO and Team Leverage to create a powerful combination for success. Visit ROI Unlimited to learn more about leveraging massive team work and building a profitable home business.

Article Source: Chris_J_Rutz

How To Get Free Backlinks using Free Traffic System


468x60(1) How To Use Google To Find Your SEO Backlinks

Here are more resources to get backlinks for your blog or website.

 How To Use Google To Find Your SEO Backlinks

How To Use Google To Find Your SEO Backlinks

The Importance of Diversifying Your Link Building Strategies

Forum Link Building Review

Forum Link Building Review, Do Forum links Build Pagerank

The forum link building review is very popular with the link building experts as well as among the SEO for the different aspects of the method. With this kind of method it can bring in a lot of referral traffic that is more than any other method. There are a lot of webmasters that rely on forum posting to get that referral traffic to that person’s website. As a habit they will be posting on reputed forums on a daily basis.

One of the easy things to do is to put deep links for anchoring any text when they do forum posting with URL targets. There are of course other methods that have the limited ability to do this. Some of the directories for example will not let a person put the deep linking. The forums are indexed by search engines like Bing, Google, and Yahoo.

While a person is attracting referral traffic that can have the forum posting to raise a person’s SERP. A person will understand the effectiveness of SERP and traffic if they continue to do forum posting. There is a list of domains that most of these have forum backlinks. Of course the search engines will prefer the natural link profile. A highly recommended thing to do is to mix the link building method and the forum posting one.

Of course there are people that want to have their websites on the top of the rankings for search engines that target a person’s keywords. The key is that if a person has been in SEO for a while now they know that the goal continues by using the backlinks that a person’s site as.

It is a must to have link building services for every site owner. With the way the online world is now a days a person can not survive this competitive world. They also spend money out of their own pocket to have their site at the top of the engine. By getting the spot at the top it is easy to get the investment by targeting the good keywords.

Forum link building review and article marketing are the top two that are preferred methods that are also quality backlinks. Of course the article marketing shows results but very slowly. But for forum link building review has been one of the favorites that many think that is highly effective, takes a lot less time and is very easy to perform that can bring in a lot more traffic. An excellent way to do this is to use the forum link building services.

 Forum Link Building Review

SEOPressor Review —What’s New about This WordPress SEO Product?

The Importance of Diversifying Your Link Building Strategies

How to Get EDU Backlinks to Your Blog

How to Get EDU Backlinks to Your Blog

Get edu baclinks How to Get EDU Backlinks to Your Blog

Quality edu backlinks are links you can use to direct readers to your website or your web page from websites that belongs to reputable educational institutions like colleges, universities, other higher educational institutions, other renowned schools, and even government authority websites. Major search engines like Google, MSN, Yahoo, and Bing have always treated educational domains with high regards because they are usually considered to have contents that are highly informative.
It is a common believe from the experiences of many people that a website gets better rankings in search engine reports as a result of securing one quality backlink from edu site than getting as many as ten from other non-edu or authority domains. In spite of the usefulness of edu backlinks, they are usually not easy to get because you cannot apply the traditional methods of link exchange or link building to get edu backlinks to your website and it is a well-known fact that many webmasters will not oblige to exchange links with a business website. Therefore, in order to get edu backlinks to your website, you will have to think out of the box and build quality links and here are some ways you can get quality edu back links to your blog.

Use blog commenting to get edu backlinks to your website or blog

Blog commenting involves leaving comments on blog posts or forums run by educational websites. You can use blog commenting method to get edu backlinks to your blog if the outbound links on the edu web page is not more than ten. This is because most edu web pages are already saturated with blog comments that are not so useful or important and therefore amounts to spamming with no link juice value to your blog. Where you decide to use this method, make sure the web pages permit ‘’do follow’’ links which is needed to get the search engine juice link. However, ‘’no follow’’ links implies that the links have not been registered by Google and therefore no ranking boost will be given to your site. If your comments that contain anchor text add value to the blog, you will increase your rating for publication approval.
Use guestbook feature to get edu backlinks to your blog: The approach of using guestbook feature to get quality edu backlinks to your blog is a good method. However, they are susceptible to spamming which will render the link juice ineffective.

Use the method of profile creation to get your quality edu backlinks to your blog

Where the first two methods stated above appears ineffective or inapplicable due to over-use; use the method of profile creation to achieve your goal of getting quality edu backlink to your blog. Most universities and colleges websites give opportunity to professors, students, and alumni to create their profiles. You can use this advantage to create your profile and with an anchor text link to your website. Besides, some sites with dot edu in their URL may ask you to create a profile before commenting which is a great way of getting your desired backlinks since you can add a link to your website.


The Importance of Diversifying Your Link Building Strategies

Are Link Wheels Really Worth Your Time and Effort?

Link Wheel 2.0 Are Link Wheels Really Worth Your Time and Effort?

No doubt about it, link wheels are controversial. Depending on who you ask, they may even be considered a “blackhat” SEO technique – in other words, one that may be effective at least in the short-term, but that’s heavily frowned upon by Google if and when they notice it.

But what exactly is a link wheel? Do they have to be as “blackhat” as some SEO experts make them out to be? And even if they can be made in an acceptable fashion in the eyes of Google’s search-bots, are they worth the (considerable) time and effort they take to create?

Link Wheels and Web 2.0

In short, a link wheel can be defined as a closed loop of circularly linked Web 2.0 sites, driving traffic to each subsequent site in the chain and, more importantly, to your home site. In the context of discussions regarding link wheels, you’ll commonly hear the home site referred to as a “money site.” This is because the ultimate purpose of the link wheel is to drive traffic to your site, making you more money.

So what are Web 2.0 sites? Prime examples include Squidoo, Blogger, Weebly, HubPages and WordPress. These sites (and their underlying pages, seemingly regardless of quality) are ranked very highly on Google. Anyone can publish content to these sites, embedding links wherever they like within each page.

By now, you probably see where this is going. The whole strategy behind a link wheel is to post identical or very similar content targeting your niche to each Web 2.0 site. Your page on Blogger contains one-way links to your page on Squidoo, which contains one-way links to your page on HubPages, and so on. Meanwhile, each piece of content on each Web 2.0 site also contains backlinks to your money site.

Why Google Frowns on Link Wheels

Although Google seems to love Web 2.0 sites and the content they contain (yes, even the miserable content), they certainly don’t like the ideas of link wheels. Why? Because according to Google’s linking guidelines, link wheels are considered a link scheme, and therefore a blackhat technique that will only result in the severe downranking of your money site. The trick, then, is to create a link wheel that actually enhances your site’s “natural link profile,” a term Google uses to define a site where linking has been developed naturally and in a diverse manner instead of being forced.

Reinventing the “Wheel”

In order to prevent Google from detecting the fact that you’re using a link wheel, one approach is to change the structure of the wheel so that it better resembles a web. That is, get rid of the “wheel” appearance and have your Web 2.0 posts link to one another in a non-circular fashion. Doing this requires no more effort than a link wheel. You can further enhance the natural quality of your linking network by adding additional Web 2.0 sites to your overall link profile.

Approaches to Web 2.0 Content – Bad, Better, Best

The worst approach to developing Web 2.0 content for a link wheel is also the easiest – crafting a single page of content and posting that same exact to content to each site in the wheel, minus changes to link destinations. Google is capable of spotting this almost immediately, downranking you in the process.

A better (albeit still quite bad) approach is to craft one page of content and then spin it each time you post it to an additional Web 2.0 site. Article spinning is the process of running a page of copy through an algorithm that changes certain words and sentence structures while (hopefully) retaining the meaning of the original article. Although article spinners do help in preventing Google from sniffing out duplicate copy, they often result in chopped-up, error-ridden content that requires heavy editing before it’s ready for publication. This requires additional time and effort that could’ve been spent crafting original sites and content.

The best approach, of course, is the one that requires the most time and effort – writing totally original, unique, but related articles for each Web 2.0 site to which you’ll post. This is the only way of guaranteeing that both Google and your audience won’t smell something fishy, but it also necessitates a full-time writer with some serious skills in content creation.

Link Baiting – An Alternative to the Link Wheel

If link wheels still sound a little too “blackhat” for your tastes, there are far more Google-friendly ways of accomplishing the same goals (traffic and money) without resorting to anything that could possibly be deemed “shady.” A good example is link baiting, which basically boils down to publishing excellent, detailed, targeted content on your own site in order to score inbound links naturally. So long as you’re marketing your site correctly, people will find it, enjoy your content and link to it from their sites.

Let’s say you’re considering a link wheel centered around broadband provider comparisons, and you decide to target the keywords CLEAR compared to Verizon. The alternative approach is to create link bait content targeting similar keyword phrases, sich as “Clear,” “Verizon” and “Clear vs. Verizon,” all things that your target audience will search for.


The Importance of Diversifying Your Link Building Strategies
The Importance of Diversifying Your Link Building Strategies
  The Importance of Diversifying Your Link Building Strategies When a website or blog is created with the intention of ranking highly in Google's search engine results, the creator often decides to focus on the single link building strategy that they feel will work "best." In many cases, this is a mistake, and a perfect way to tank your site's ranking in Google while subsequently limiting [...]
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